BBB Tip: Flowers for Your Valentine

February 12, 2018

El Paso, TX — Whether you are celebrating Valentine’s Day or Mother’s Day, or just want to send congratulations, apologies, or get-well wishes, you send flowers. According to the National Retail Federation (NRF), consumers are expected to spend $2 billion on flowers this Valentine’s Day!

If you are using a local florist, be sure to check for reviews and complaints on Ask your friends and family which businesses they have used and liked. If you can, visit the shop; you can see the flowers and choose exactly what you want.

Of course, you can also turn to your computer. With the click of a button, you can place your online order and have a beautiful bouquet delivered to your valentine’s door.

BBB provides the following tips for consumers purchasing flowers online:

  • Do your research. Go to for BBB Business Profiles on more than 20,000 florists. Read what previous customers have to say and see how the business responds to complaints. This information may help narrow down the list of online and local florists.
  • Know when to place your order. During the holidays, orders for floral arrangement increase dramatically, and often prices go up, as well. Order early to ensure your order arrives on time.
  • Be a savvy shopper. When shopping online, take your time and read the fine print before submitting your order. Look for the return policy and be sure you understand the delivery process. Look for added fees like shipping, handling, and delivery. Review your order and verify the total before confirming your purchase. Find out how the business handles customer complaints and what recourse you will have if the floral arrangement is not satisfactory.
  • Pay with a credit card. Credit cards provide additional protections and it’s easier to dispute charges. Debit cards, prepaid cards, or gift cards don’t have the same protections as a credit card.
  • Know the delivery method. Some online florists have different delivery methods: same-day, international, standard, guaranteed delivery. Be sure you know which delivery service you are paying for and that you have allowed enough time. Some florists may offer a discount if you send your flowers to arrive a few days early, since that helps them with the rush on the actual holiday.
  • Make sure the business has your contact information. When it comes to flower delivery, there are times when a driver will need additional information or directions. Make sure the florist or retailer has a callback phone number to help them reach you and ensure your loved one gets what you expect.
  • Read the description. Online photos use a perfect setting and professional lighting to make the products look as attractive as possible. Your final product may not look quite the same.  Make sure you know what you're getting.
  • Don't be deceived by promotions. Valentine's Day is a popular time for online promotions, but most have terms and conditions. Check that you're getting the savings you expect.
  • Track your purchases. When using a third party to deliver flowers, it's hard to tell when, and if, they were delivered. Sign up for confirmation emails so you have proof the order was placed, and an alert when the order is delivered.
  • Take a photo. Ask the recipient to send you a photo of the delivered arrangement so that you can compare it to the online photo or what was promised in the shop. If the product differs considerably, you may want to ask for an adjustment in the price.