BBB Accredited Business Profile

First Foundation

First Foundation

(780) 702-7678

First Foundation

15 years in business
7473 101 Ave NW
Edmonton, AB T6A 3Z5
Fax Numbers
  • (780) 432-4133
  • (888) 506-8342
BBB File Opened: 25/05/2004
Business Started: 01/12/2002
Business Management
  • Gord McCallum, President
Business Category
  • Mortgage Broker
  • Insurance Companies
  • Insurance Agency
  • Auto Insurance
  • Homeowners Insurance
  • Life Insurance
  • Marine Insurance
  • Disability Insurance
  • Liability Insurance
  • Property Insurance
  • Employee Benefits Insurance
  • Travel Insurance

Products & Services
Mortgage Financing
Purchase Financing
Renewal Financing
Switch Financing
Construction Loan
Investment/Property Loans
Home Equity Line of Credit
Life Insurance
Group Benefits
Home Insurance
Auto Insurance
Service Area
Alberta, Edmonton, Calgary, Sherwood Park, Red Deer, St. Albert, Leduc, Grand Prairie
Alternate Business Names
  • First Foundation Mortgages Inc
  • First Foundation Insurance Inc
  • First Foundation Financial Inc
Licensing, Bonding or Registration
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB accredited business



First Foundation pperates as a multi-service financial company.  They provide Canadians the choice, advice, and competitive rates that only a mortgage brokerage and insurance brokerage can, with the same one-stop-shop convenience of a branch.

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BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Business Profile

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.

First Foundation

First Foundation


Customer Review Rating:

This business has no complaints filed

Composite Score: