BBB Ambassador Program


BBB Ambassador Program 

With the support of more than 2,600 accredited businesses, BBB Serving Central East Texas is proud to serve the needs of the diverse business community in Central East Texas. Maintaining strong relationships with our investors and fostering a welcoming environment where they can make lasting business connections are key to retaining these valued members. 

Our Mission:
An ethical marketplace where buyers and sellers can trust each other. BBB’s mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by:

  • Creating a community of trustworthy businesses
  • Setting standards for marketplace trust
  • Encouraging and supporting best practices
  • Celebrating marketplace role models
  • Denouncing substandard marketplace behavior

The BBB Ambassador mission is to provide ongoing membership contact to help promote retention and encourage member involvement, to welcome and assist BBB Accredited Businesses at meetings and / or events, and to promote BBB Accreditation following the guidelines of the BBB Ambassador Code of Ethics.

BBB Ambassadors are an informed group of motivated, enthusiastic and articulate businessmen and women who serve as the backbone of the BBB’s membership retention program. They represent BBB at many civic and social functions.

The most essential function of an Ambassador is to represent BBB in a positive way. Therefore, a successful Ambassador will be positive, motivated, outgoing and professional. A genuine appreciation and understanding of BBB’s Mission and Vision are also key to an Ambassador’s success. The ability to deliver a clear message and good listening skills are crucial. Further, a competitive spirit and an impeccable reputation in the community are important qualities of a BBB Ambassador. 

Ambassador Benefits:

  • Visibility at BBB functions and on the BBB website
  • Eligibility for "Ambassadors of the Year" presented at the BBB Annual Meeting
  • Develop leadership image by enhancing relevant professional programs and networking opportunities
  • Networking with a variety of business professionals


  • Provide ongoing membership contact to help promote retention and encourage member involvement
  • Welcome and assist new BBB Accredited Businesses at meetings and / or events
  • Visit new businesses and inform them of the benefits of becoming a BBB Accredited Business
  • Promote BBB Accreditation peer to peer

If you would like to be considered for BBB Ambassadorship, please contact Betsie Chimney, Engagement Specialist at (903)581-5888 or