(Re) Discover Your Newly Updated BBB Business Profile

We’re excited to announce the launch of BBB Business Profiles, previously known as BBB Business Reviews. We hope you’ll (Re) Discover everything your BBB Business Profile has to offer!
November 28, 2016

The newly-designed profiles have features that make it easier for potential customers to seek out information on BBB Accredited Businesses (ABs). They were created based on extensive research and feedback from both consumers and businesses across the US and Canada.

To make these new Business Profiles work for you, BBB needs your help!  The new Business Profiles need your pictures, your business description and as much pertinent information to get our users to engage your company.  You can make sure your logo is prominently displayed in your Business Profile so your prospects know it’s your company they are reaching out to.  The time you invest in updating your Business Profile will make sure your prospects understand your business’ capabilities, which is imperative to get that prospect to engage with your business. 

Here’s what you can expect from the newly updated BBB Business Profile design:

  • Information customers seek most is front and center
  • Showcase up to 20 pictures or 10 videos about your business (you provide)
  • Make sure your logo is clearly placed so prospects are certain that they are engaging with.
  • Prominent placement of the “Submit A Review” button for customers to easily see and submit a Customer Review
  • Easy-to-use tabs, allowing users to quickly access information about the business, including complaints, Request A Quote and information about BBB Accreditation
  • Prominent placement of the BBB Accredited Business Seal to clearly define an AB from a non-AB


BBB is always looking for ways to improve the user experience. As technology advances, so do functionality tools. BBB is taking advantage of these tools to further its mission to be the leader in advancing marketplace trust. The new design optimizes the user’s experience - whether they are using a mobile device, tablet, or desktop computer.  

In addition, each profile features a large map pinpointing the business’s location. Below the map is a scrollable display that allows users to view photos and videos on the business.

We encourage you to check out your new BBB Business Profile.  (Re)Discover this great tool for your business and maximize the benefits of your accreditation today! For assistance, please contact Demitria Robinson at 248-223-9400 or drobinson@easternmichiganbbb.org.