BBB Accredited Business Profile

Lou LaRiche Chevrolet, Inc.

Lou LaRiche Chevrolet, Inc.

(734) 453-4600

Lou LaRiche Chevrolet, Inc.

47 years in business
40875 Plymouth Rd
Plymouth, MI 48170-4203
Fax Numbers
  • (734) 453-0956
Additional Email Addresses
  • scottlariche@aol.com
  • loulariche1@aol.com
BBB File Opened: 12/01/1983
Business Started: 04/05/1970
Business Incorporated: 09/13/1968 in DE
Type of Entity
Corporation
Business Category
  • Auto Dealers - New Cars
  • Auto Dealers - Used Cars
  • Auto Repair & Service

Licensing, Bonding or Registration
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB accredited business

A+

Advertising Review

Lou LaRiche Chevrolet advertised three lease deals in the September 30, 2012 Detroit Free Press. Regulation M of the Truth in Lending Act requires that dealers clearly state whether or not a security deposit is required for a lease. The dealership neglected to include that information.   In response to the BBB's request that the dealership revise their advertising, the dealership indicated it would revise their ads immediately.

Advertising Review

Lou LaRiche Chevrolet advertised in the 10/25/2012 Detroit News. There were 6 vehicles featured in the ad. It was clear that two of the vehicles were for sale. It was not clear if the monthly prices listed for the remaining 4 vehicles were for purchase or lease deals. The BBB asked Lou LaRiche to clarify this issue in future ads. The dealership responded that they would correct their error immediately.

Advertising Review

Lou LaRiche Chevrolet advertised several deals in the 4/07/2013 Detroit Free Press. Regulation M of The Truth in Lending Act (TILA) requires advertisers to clearly state whether the offer is for a sale or lease transaction. Lou LaRiche Chevrolet did not make it clear to consumers whether the offers were lease or sale deals. The BBB sent a letter to the dealership on 4/08/2013, asking that they revise future ads to comply with TILA. Lou LaRiche Ch Read More

BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for three years from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.

Lou LaRiche Chevrolet, Inc.

Lou LaRiche Chevrolet, Inc.

BBB ACCREDITED SINCE 11/04/2011

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