BBB Examines Health & Diet Industry

June 23, 2017

DENVER, COLORADO—Better Business Bureau serving Denver/Boulder is performing a comprehensive review of local advertising within the health and diet industry. This review is in response to a recent increase in complaints pertaining to the industry. The following advertising practices have been identified as potentially misleading to consumers:

  • Use of the claim “Free Offers,” which some businesses do not honor, instead charging the consumer without their knowledge.
  • Use of the claim “100% Guarantee” without full disclosure of what the guarantee entails.
  • Claims of “Scientific Evidence” that a product’s is effective, without substantiation.

BBB serving Denver/Boulder categorizes 308 businesses within the category “health and diet.” Out of these businesses, the 298 that operate websites will be included in the review. BBB will publicly release the findings of its review, and will inform businesses of any questionable advertising claims found on their websites.

As one of BBB's many services to the community, we regularly review local advertising in order to promote industry self-regulation and encourage ethical selling and advertising practices.

The Advertising Review Program is a service that enables BBB staff to bring problematic elements of a business’s advertising or promotional claims to its attention, along with the applicable section(s) of our Code of Advertising so that the business may resolve the issue on its own. This process promotes truth and accuracy in advertising.

BBB urges caution when dealing with health and diet companies, and asks consumers to file complaints online with BBB.

Tips for finding reliable assistance with weight loss and fitness goals can also be found on BBB’s website.