BBB Warning: Diadem Boutique

March 14, 2017

DENVER, CO — BBB is issuing a warning on Diadem Boutique, based on a pattern of complaints received since December, 2016. There has been no response to any of the twelve consumer complaints received, in which consumers are alleging Delivery Issues with this business. The business allegedly fails to deliver the products consumers purchase. Consumers claim they reach out to the business for explanation but the business fails to respond. BBB sent a letter to the business requesting a response on February 16, 2017, but has received no communication to date.

The business website ( states, “Diadem is a women’s fashion accessory boutique run by a wife and husband.” The business website is out of the Cayman Islands and is less than one year old. The business address on file with BBB is a PO Box in Denver, and the address listed on the Secretary of State registration is a home address, also in Denver, at 1140 Buchtel Blvd. It appears that the company may be having items shipped from China.

This business registered with the Secretary of State, with a start date of September 14, 2016 and is listed as general partnership under Crown and Flint. Crown and Flint also registered with the Secretary of State with the same registered agent name (Bryan Gardner) and address. Crown and Flint was dissolved and then reinstated a few months later in 2016.

One victim states, “On December 14th I ordered over $180 from Diadem Boutique and received a tracking number. My item has never been delivered. As of today, 2/2/2017, it still says "In Transit" when I type in my tracking number. I have contacted the company through their FAQ on their website only to be given two more ambiguous email addresses and no real person.” Furthermore, “According to their "FAQ" in order to get a refund you must send your item back within 30 days of delivery.” This consumer’s issue is that the items never shipped at all.

Another customer from Colorado placed an online order with this company in October of 2016 and has still not received the goods, claiming, “They charged my credit card over $130 and I have nothing to show for it.”

Diadem Boutique operates a Facebook page at, which redirects to their website to make purchases, and on which consumers claim people have posted about similar delivery issues, although at this time Diadem Boutique seems to have removed the posts and turned off customer reviews.

BBB has received 110 inquiries on this business since the record was created, and urges consumers to exercise caution when dealing with Diadem Boutique, or to file a complaint with if you have had if you have had a marketplace issue concerning Diadem Boutique’s services or products.

BBB also offers the following tips when shopping online:

  • Know the advertiser. Some of the best deals are only available online, but be careful. It’s easy for a fake site to mimic a famous retailer’s website, so make sure you are shopping with a legitimate site. Check out retailers at before you shop.
  • Be a savvy shopper. When shopping online, be sure to take your time, and read the fine print before submitting your order. Look for the return policy; although many online orders can be returned for a full refund, others have restocking fees. Some items cannot be returned; know before you buy.
  • Think before your click. Be especially cautious about email solicitations and online ads on social media sites. Many sketchy retailers advertise great deals or trendy clothing that doesn’t measure up to the promotional hype.
  • Keep documentation of your order. Save a copy of the confirmation page or email confirmation until you receive the item and are satisfied. Be sure to know and understand the return policy and keep this documented with your purchase records.