Mission and Values

Our mission is to promote and foster the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer and business education, and service excellence.

Our Values


Strive to do our very best. Be accountable to the general public, our members, and to each other for everything we do. Commit to providing the highest quality service with excellence and consistency everywhere we operate.


Be honest and ethical in all of our business activities.  Treat everyone with integrity, keeping our promises and learning from our mistakes.  Have the courage to hold fast to our professional convictions.


Communicate, cooperate, and collaborate freely across organizational and territorial boundaries, and work as one team to fulfill our mission.


We must trust in our colleagues throughout the bureau system and in ourselves. Say what we mean and mean what we say.  Communicate with honesty and candor.


Treat everyone with the respect and dignity, valuing individual and cultural differences.  People are our fundament asset. We will empower them to develop and use their talent and capabilities to the fullest.