BBB Brand Launch

 Date: October 1, 2007

BBB Changes Longstanding Business "Member" Status To "BBB Accredited Business"

BBB Remains On The Front Lines For Consumers With New Products, New Resources And A New Look

Today, the Better Business Bureau (BBB) announced it’s changed the way businesses affiliated with the organization are designated, from "BBB Member" to "BBB Accredited Business." This change is part of a larger public outreach campaign highlighting the valuable information, resources and services the BBB offers to help people make informed pre-purchase decisions.

The new accredited designation highlights the fact businesses affiliated with the BBB contractually agree to meet and uphold the BBB’s high standards for integrity and reliability when dealing with consumers. The BBB reviews each potential accredited business and strictly enforces its standards, rewarding only those meeting and upholding BBB Standards For Trust.

"Accreditation clearly defines what a business has achieved, stands for and promises to consumers," said Sheri Sword, BBB director of communications and marketing. "BBB accredited businesses pledge to follow through on their commitments, deliver on their promises and right any wrongs if honest mistakes are made."

In a recent survey conducted by Princeton Survey Research Associates International on behalf of the BBB, two-thirds of consumers "say they think the term BBB Accredited Business is a better way to identify a company affiliated with the BBB." The survey also showed seven in 10 consumers (69 percent) "say they would be more likely to buy from a BBB Accredited Business."

Other visible changes at the BBB include a new logo, a soon-to-be-released redesigned Web site and a new tagline—"Start With Trust

SM". This new tagline describes the vision and spirit of the BBB to work with businesses and consumers to create a strong marketplace where buyers and sellers can trust each other.

"Consumers should always Start With Trust with their BBB for reliable, objective advice, including which businesses they can trust and which businesses they need to avoid," Sheri added. "The BBB is, and always has been, the standard for trust in business. We want to make sure the public doesn’t lose out on all the information and services available."

To further the BBB’s goal to cultivate and encourage trust between consumers and businesses, the BBB has introduced a series of how-to books on buying a home, buying a franchise business and starting an eBay business. BBB Insiders’ Guides include information on how to navigate each process successfully while avoiding common pitfalls and mistakes. The books are available now at major retailers, such as Barnes & Noble, Borders and Books-A-Million and also are available for purchase on the BBB’s Web site at

In addition, the BBB continues to offer the same services consumers have always relied upon for help in every stage of the buying process, including:

* BBB tips and alerts – The BBB provides pre-purchase advice on a wide range of issues and also posts alerts on the latest scams and fraud incidences and tips on how to avoid them.

* BBB reports on businesses and charities – BBB Reliability ReportsTM on businesses and reports on charities help people make informed decisions and find trustworthy businesses and charities with factual and objective information gathered by the BBB.

* Complaint and dispute resolution services – People can contact their BBB to help them resolve disputes with any type of business and for specific automobile manufacturer issues, they can get help from BBB AUTO LINE®.

For more information about BBB and to see and access new products and resources, visit or call (937) 222-5825 or (800) 776-5301.

The Better Business Bureau is a private, nonprofit association that has been promoting integrity in the marketplace for more than 80 years. The BBB serves the Miami Valley, including Montgomery, Greene, Clark, Darke, Miami, Preble, Shelby and northern Warren counties.