BBB offers the opportunity for customers to share their experiences with business via customer reviews. Like others that offer reviews, we’d like to be able to promise honest reviews from real customers, all the time. But like all review sites, our experience shows that is almost impossible to guarantee. So here’s what we do:
If there is some question about whether the reviewer is a customer, BBB may ask the reviewer for additional information to demonstrate that there was a marketplace interaction.
If the BBB never hears back from the business to verify the customer, or the reviewer is unable to provide confirming information, we will post the review (unless there is other cause not to) but will not label the reviewer as Verified.
If BBB has reason to believe that a fake customer posted a false review, the BBB will not post it.
In summary, BBB always tries to verify that a marketplace interaction occurred between customer and business. As you read BBB reviews, bear in mind that this is not an exact science but a tool to help you decide with whom to do business, where to stay, or where to eat. Read multiple reviews and decide which ones you trust. And thanks for helping us build a marketplace where consumers and businesses can trust each other.