Cross Device Digital Tracking

June 29, 2015

Just about everything you do on the Internet and on your smart phone is being tracked by advertisers, which is why you see ads for things that you recently researched online. The Digital Advertising Alliance’s principles govern how companies can track you, and the AdChoices program gives you opportunities to opt out of interest-based advertising. Time magazine looks at how technology is tailoring our mobile usage, and mentions BBB’s online behavioral advertising program for the self-regulation of the online advertising industry. 

Read more at Time Magazine.