Gift cards never expire; in fact consumers purchase gift cards because they have no expiration date. Gift cards are simple and allow people to shop for their own gifts. Gift cards are like cash, just in plastic form. When a retailer goes-out-of-business should consumers discard gift cards? USA Today turned to BBB for insight on what to do if a business is no longer open, but you still have a gift card. As soon as you receive a gift card it’s best to use it.