Giving Tuesday Trends and Tips

2017 marks the sixth year of #GivingTuesday. It’s a global day of giving that’s powered by social media and collaboration. Following the shopping rushes of Black Friday, Small Business Saturday, and Cyber Monday, #GivingTuesday is often regarded as the start of the charitable season. More than 10,000 organizations worldwide are engaged in the day. 

TIPS

How to Talk to Children about Philanthropy

  1. The conversation counts. Talking to a child about giving makes them significantly more likely to give.
  2. Show and tell. Show your child an action of charity; then, help them understand why you did it.
  3. Start Young. Cultivating the habit of giving in childhood could have a life-long impact on them and, more importantly, those in need.
  4. Be a guide, not a boss. Let your child discover the causes they care about, and nurture their passion.
  5. We can all give. You don’t need to be a millionaire to make a difference. Offer time or skills, and your child can see there’s more to giving than just dollars and cents.

 

2016 TRENDS

Total raised: $168 million total dollars raised

Social Media: 2, 399, 092 total social media engagements with #GivingTuesday

Gifts: There were 1.56 million total gifts

Amount spent: People spent on average $107.69 on gifts

Offline: 1 in 4 donated offline through cash, check or over-the-phone contributions

Global impact: 98+ countries and more than 40,000 nonprofits participated in #GivingTuesday

 

ADDITIONAL TOOLS

Giving Tuesday Tip

Give.org

BBB Wise Giving Alliance PSA for Giving Tuesday

#GivingTuesday Podcast - Asha Curran, Chief Innovation Officer for 92Y

SOURCES

https://www.neoncrm.com/givingtuesday-2016-numbers/

https://www.wholewhale.com/tips/givingtuesday-stats-and-facts/

https://www.givingtuesday.org/