Black Friday Trends and Tips

The unofficial start to the holiday shopping season. In the past, shoppers would make their way to brick-and-mortar locations on the Friday following Thanksgiving. While this practice still remains, it’s evident that there is a shift going on in the way shoppers are researching and buying, as well as the way stores are advertising. 

TIPS

For tips on email phishing, mobile security and safe online shopping, click here.

 

2016 TRENDS

Total Sales: Black Friday 2016 was the first day to generate more than a billion dollars in online sales from mobile devices, according to Adobe.

Online Sales: Black Friday set a record 3.05B in single-day online sales.

Mobile: Smartphones accounted for 45 percent of page visits and 24 percent of sales on Black Friday.

Retail Traffic: 99 million people went to stores on Black Friday.

Conversation Rate: 1.9 percent conversions for smartphones (over the 1.3 percent average); 3.7 percent conversions for tablet (over the 2.9 percent average); and 4.3 percent conversions for desktop (over the 3.2 percent average.

  

ADDITIONAL TOOLS

Black Friday Tip

AdTruth

Digital IQ

 

SOURCES

http://www.practicalecommerce.com/Sales-Report-2016-Thanksgiving-Day-Black-Friday-Cyber-Monday

http://www.nfib.com/content/resources/economy/seasonal-success-these-trends-will-help-you-get-ahead-for-the-holidays/

http://fortune.com/2016/11/27/black-friday-nrf-shopping/