Digital IQ's first project is Savvy Shopping, a set of resources that build your digital know-how about Internet shopping from starting an Internet search, to making a final purchasing decision.
These building blocks will help you be a savvy digital shopper:
1. “Search and You Will Find” will show you how to optimize your search results and create advanced searches like a pro.
2. “Getting the Ad-vantage” will take the mystery out of personalized advertising and show you how to take control.
3. “Sense On and Cents Off” will explain the "deal" with coupons and loyalty cards and help you balance their pros and cons, so you can make the choices that are right for you.
4. “Finding the Products and the Price” hits the high points and will walk you through what you want to think of before you make the final buying decision.