In September 2017 Ms. Coons was appointed by the Council of Better Business Bureaus Board of Directors as its Chief Operating Officer. Prior to her current role Ms. Coons served as the Executive Vice President of National Programs a newly created position and division. Ms. Coons joined the Council of Better Business Bureaus in January 2017. The Council of Better Business Bureaus is a nearly $31 mm organization comprised of a range of national programs, over 100 BBB partners throughout North America and two charitable organizations, the BBB Institute for Marketplace Trust and the Wise Giving Alliance.
From 2008-2016, Ms Coons served as the President and CEO of the Electronic Retailing Association where she led a significant financial and brand transformation of the association. Prior to joining ERA, Ms. Coons served as president and CEO of the Tech Council of Maryland; during her tenure, Ms. Coons led the association back to a regional powerhouse of influence. Before joining TCM, Ms. Coons was executive vice president at PCIA-The Wireless Infrastructure Association, a telecommunications trade association. Prior to the non-profit world, Ms. Coons led international business development for a number of telecommunications companies.
She has been an active member of numerous non-profit boards including the Advertising Self-Regulation Council and is currently a director of the Advisory Board of Marketsmith, Inc., a direct response marketing agency. She is an active member of Women in Technology/The Leadership Foundry, the International Women’s Forum, and the American Society of Association Executives. She is a co-chair of the Blue Jeans Ball the annual fundraiser for the Capital Area Food Bank. She holds a CAE (certified association executive) credential and is a Governance Fellow of the National Association of Corporate Directors. She was named one of the 2015 Trending 40 Association Leaders.
Ms. Coons graduated cum laude from the University of the Pacific in Stockton, Calif., with a B.A. in economics and B.A. in Japanese language and literature.