Genie Barton

President, BBB Institute for Marketplace Trust, Inc.

Genie BartonGenie Barton is the Vice President and Director, Online Interest-Based Advertising Accountability Program and Mobile Marketing Initiatives.  Ms. Barton launched the CBBB’s enforcement program which monitors industry compliance with the Self-Regulatory Principles for Online Behavioral Advertising, investigates potentially non-compliant entities, issues decisions regarding compliance, and refers entities that do not come into compliance to the appropriate government agency.

In her former position as Vice President & General Counsel of USTelecom, Ms. Barton advocated for large, mid-size and small broadband service providers, where her focus was on the critical issues of privacy, online advertising, broadband classification, network management, and consumer protection.  She has fifteen-years of executive, legislative and judicial branch experience with a strong record of accomplishment and innovation across a broad array of major public policy initiatives.

Before coming to the private sector, Ms. Barton held a number of positions in government, including in the FCC’s Wireless Communications Bureau and in the Office of the General Counsel.  She also served as Solicitor to the Board of the Congressional Office of Compliance and as legislative counsel in the Office of the General Counsel at the Department of Commerce.  Ms. Barton is a co-chair of the Federal Communications Bar Association Committee on Privacy and Data Security.