New Better Business Bureau Survey Reveals What is Most Important to Consumers

Consumers Put Tremendous Emphasis on Trust and Customer Service
October 02, 2017

New Better Business Bureau Survey Reveals What is Most Important to ConsumersA new Better Business Bureau study, the "BBB “Trust Sentiment Index,”  finds the majority of consumers are willing to become return customers if a business resolves their clients' disputes.

The study also reveals consumers’ expectations are growing more rapidly than business’s ability to improve customer service.  In addition, a lack of trust and poor customer service are game changers for the majority of consumers.

Read more about the Trust Sentiment Index conclusions through this link.

Founded in 1928, Connecticut BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior.  BBB helps consumers find and recommend businesses, brands and charities they can trust, offers objective advice and a wide range of education on topics affecting marketplace trust. 

BBB also offers complaint and dispute resolution support for consumers and businesses. 
Today, 113 BBBs serve communities across the United States, Canada and Mexico, evaluating and monitoring more than 4.7 million local and national businesses and charities.  

For more advice on finding companies and businesses, start your search with trust at