BBB Accredited Business Profile



(203) 922-7500


29 years in business
20 Constitution Blvd S
Shelton, CT 06484-4302
Additional Phone Numbers
  • (866) 601-5799
Additional Email Addresses
Additional Website Addresses
BBB File Opened: 12/18/1996
Business Started: 01/01/1989
Business Incorporated: 07/02/2007 in CT
Type of Entity
Limited Liability Company (LLC)
Business Management
  • Mr. Reuben Hendell, CEO
Business Category
  • Online Shopping
  • Small Appliance Parts
  • Direct Mail Advertising
  • Fulfillment Services
  • Wholesale Major Appliances

Service Area
We service the following area(s): Connecticut
Alternate Business Names
  • SureSource, LLC
  • Brand Variety
BBB accredited business



BrandShop is the leading provider of branded digital commerce solutions for Fortune 1000 companies. Powering the growth of Brand Marketplaces, BrandShop fuses technology, design and fulfillment capabilities to streamline the way products are discovered and purchased.

We create complete digital commerce experiences reflecting your brand and your consumers' digital shopping expectations. We do this by utilizing the latest thinking and tools, recognizing that customers today expect an engaging, branded shopping experience from the initial search to the package receipt, with knowledgeable customer service every step of the way.

BrandShop envisions, builds, and delivers this experience end-to-end throughout our multiple facilities.

BrandShop was co-founded by Brian Martin and Reuben Hendell with a mission to disrupt the trillion dollar e-commerce industry by bringing direct consumer engagement and transactions back to primary brand-owned channels.

BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.




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