BBB Asks Donors to Honor July 4th by Helping Advocacy Charities

July 03, 2014

BBB Wise Giving Alliance Urges Donors to Actively Show Support for Advocacy Charities that Meet its Rigorous Standards

Arlington, VA - July 3, 2014 -  As Americans celebrate Independence Day on July 4th, BBB Wise Giving Alliance calls for donors to show their support for charities that fight for a variety of causes.  “As we gather to cheer America’s birthday,” notes H. Art Taylor, President & CEO of BBB Wise Giving Alliance, “we should also applaud and assist those charities that conduct advocacy.”

“The freedom of choice, to support the causes we care about, reminds us of the spirit of the July 4th holiday.   But whether the charity advocates for issues related to civil rights, immigration, the environment, animal welfare, health care, veterans,  military service members or other issues,” Taylor cautions donors to, “verify if the charity meets the 20 BBB Standards for Charity Accountability by visiting”

Jocile Ehrlich, Cincinnati BBB president and CEO adds, "Trust is the forefront of BBB services and is imperative to ensure that our charitable community thrives."

To help donors support advocacy charities during the Independence Day and throughout the year, BBB Wise Giving Alliance offers the following tips:

  1. More than a Charity Name. Don’t assume the nature of the advocacy charity’s programs based solely on its name. Review the organization’s website to better understand its positions and activities.
  2. Be Wary of Overly Emotional Appeals.  Watch out for charity appeals that seek to stir your passions for an advocacy issue but don’t tell you what the charity is specifically doing to address the matter. 
  3. Many Voices for Each Cause.  For any advocacy issue, there are a variety of charities seeking to address the matter in their own way.  The charity soliciting you is not the only option to consider. Many charities that carry out program services such as health care research, education, veterans assistance are also engaged in advocacy activities related to their mission.
  4. Accountability is More than Finances.  It would be a mistake to overemphasize charity finances when assessing a charity.  BBB Wise Giving Alliance reminds donors that its broad standards address many other aspects of accountability such as governance, effectiveness reporting, appeal accuracy, website disclosures, donor privacy and other matters.
  5.  Deductibility Verification.  Don’t assume that all advocacy organizations are tax exempt as charities.  If deductibility is important to you, see if the advocacy appeal references whether the organization is tax exempt as a charity under section 501(c)(3) of the Internal Revenue Code.


ABOUT BBB WISE GIVING ALLIANCE: BBB Wise Giving Alliance produces reports on over 1,300 nationally soliciting charitable organizations, and local BBBs report on another 10,000 local and regional charities. BBB Wise Giving Alliance does not rank charities but rather seeks to assist donors in making informed judgments by providing objective evaluations of national charities based on 20 standards that address charity governance, finances, fund raising, appeal accuracy, and other issues. The outcomes of the evaluations are available online at


MEDIA CONTACTS: For more information, journalists should contact Bennett Weiner at or 703-247-9323 or locally Sandra Guile at or 513-639-9126.


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