Since 1996 in a step to better serve the consumer, new car dealers, and other automotive advertisers, the Better Business Bureau of Chicago and Northern Illinois (BBB) and the Chicago Automobile Trade Association (CATA) have established a program to review possible deceptive automotive advertising. The program has been welcomed by the Illinois Attorney General's Office for its self-regulatory approach.
The BBB will contact the advertiser directly via email and letter if an ad appears to be in conflict with the Illinois Motor Vehicle Advertising Regulations, which are enforceable by the Illinois Attorney General's Office. If the ad is not revised nor modified within 4 days if we do not receive notification that it will be changed, or if the advertiser disagrees with the BBB, the matter will be forwarded to the Illinois Attorney General's Consumer Protection Division for review and possible action.
This self-regulatory program levels the playing field for automotive advertisers while providing the public with the reassurance that automotive advertising is truthful.
Below please find the Illinois Motor Vehicle Advertising Regulations.