New BBB Study Finds Midwesterners Value Trust in Business Even More than Other Regions

October 04, 2017

For Immediate Release:

Thomas Johnson                                                             
Director of Public and Board Relations, 
BBB Serving Chicago & Northern Illinois, 312-245-2643 
Judith Ruiz-Branch
PR & Community Outreach Coordinator
BBB Serving Chicago & Northern Illinois, 312-245-2516


New BBB Study Finds Midwesterners Value Trust in Business
Even More than Other Regions

CHICAGO - Never have we seen a time where trust has become more important. In a new study released today, the Better Business Bureau (BBB) found that 82% of consumers in the United States report that it is important to trust a business before buying products or services.

The “BBB Trust Sentiment Index,” based on research conducted by Nielsen, also reveals that Midwest consumers are even more diligent in checking out the trustworthiness of a business before any transaction can take place.

Chicago and Northern Illinois President and CEO Steve Bernas says, “This detailed research is the latest in a series of in-depth studies BBB is conducting that provides eye opening insights for both businesses and consumers, and thus, continues to drive forward our overall mission of establishing trust in the marketplace.”

For the full study and key findings visit:

For reliable information, lists of BBB Accredited Businesses by industry, and BBB Business Reviews you can trust on local businesses and charities, visit

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ABOUT BBB: For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. Consumers and businesses can search business reviews and ratings on more than 5.3 million businesses and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national programs on dispute resolution, advertising review, and industry self-regulation.