Better Business Bureau Report for
Make-A-Wish Wisconsin

Better Business Bureau Report issued August 2017
Better Business Bureau Report expires August 2019

This BBB Accredited charity meets all 20 Standards for Charity Accountability. Find out more...

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Charity Contact Information

Name: Make-A-Wish Wisconsin
Address: 11020 W Plank Court, Suite 200
  Wauwatosa, WI 53226
Phone: 800-236-9474
Web Address:
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Better Business Bureau Comments

Year, State Incorporated: 1989, Wisconsin
Affiliates: None
Stated Purpose: “to create life-changing wishes for children with critical illnesses, together."

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Evaluation Conclusions


Make-A-Wish Wisconsin (MAW Wisconsin) meets the 20 Standards for Charity Accountability.
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MAW Wisconsin grants wishes to children living in Wisconsin with life threatening medical conditions. The organization reports that during 2016, the chapter granted 378 wishes, helping children feel stronger, more energetic, and more willing and able to battle their life-threatening medical conditions.

For the fiscal year ended August 31, 2016, MAW Wisconsin's program expenses were:

Wish granting 6,355,612
Total Program Expenses: $6,355,612
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Chief Executive : Patti Gorsky Pollack, President and CEO

Chair of the Board: Patrick Walsh
Chair's Profession / Business Affiliation: President, York Risk Services

Board Size: 19

Paid Staff Size: 22

*2015 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

Direct mail, special events, television, radio, grant proposals, planned giving, cause related marketing, and Internet appeals.
Fund raising costs were 15% of related contributions. (Related contributions, which totaled $7,091,248, are donations received as a result of fund raising activities.)
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on MAW Wisconsin's audited financial statements for the fiscal year ended August 31, 2016.

Source of Funds  
Contributions, net of write-offs 5,215,067
Special events, net 1,408,283
Investment income 861,701
Grants 467,898
Other income 3,610
Total Income $7,956,559


Uses of Funds as a % of Total Expenses

Programs: 82%  Fund Raising: 14%  Administrative: 4% 

Total income $7,956,559
Program expenses $6,355,612
Fund raising expenses 1,089,036
Administrative expenses 338,960
Total expenses $7,783,608
Income in Excess of Expenses 172,951
Beginning net assets 8,515,947
Ending net assets 8,688,898
Total liabilities 3,779,562
Total assets $12,468,460

Note: As reported by MAW Wisconsin, the organization received in-kind contributions of $2,555,752 during the fiscal year ended August 30, 2017, including wish-related goods and services ($1,814,301), other ($670,485), rent ($37,406), professional services ($22,974), and printing ($10,586).

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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