Better Business Bureau Report for
Wisconsin Waterfowl Association, Inc.

Better Business Bureau Report issued April 2016
Better Business Bureau Report expires April 2018

Does not meet one or more standards
This charity does not meet one or more of the 20 standards for Charity Accountability. Find out more...

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Charity Contact Information

Name: Wisconsin Waterfowl Association, Inc.
Address: P.O. Box 427
  Wales, WI 53183
Phone: 262-968-1722
Web Address:
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Better Business Bureau Comments

Year, State Incorporated: 1983, Wisconsin
Affiliates: None
Stated Purpose: The purpose of the Association shall include: work to further restoration and conservation of Wisconsin’s waterfowl and wetland resources, the implementation of education programs for Wisconsin youth that heighten awareness of our wetland resources, and promotion of legislation that protects Wisconsin’s resources and the rights of citizens to hunt and fish.

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Evaluation Conclusions


Wisconsin Waterfowl Association, Inc. (WWA) does not meet the following 2 Standards for Charity Accountability.

Standard 8: Program Service Expense Ratio - Spend at least 65% of its total expenses on program activities.

WWA does not meet this Standard because:

  • According to the its audited financial statements for the fiscal year ended December 31, 2015, the organization spent $370,906 or 39% of its total expenses ($941,093) on program service activities.

Standard 9: Fund Raising Expense Ratio - Spending should be no more than 35% of related contributions on fund raising. Related contributions include donations, legacies, and other gifts received as a result of fund raising efforts.

WWA does not meet this Standard because:

  • According to its audited financial statements for the fiscal year ended December 31, 2015, the organization's fund raising costs were 59% ($545,145) of related contributions, which totaled $928,895.
Wisconsin Waterfowl Association, Inc. (WWA) meets the remaining 18 Standards for Charity Accountability.
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Habitat Program: WWA restores wetland and upland habitat throughout the state of Wisconsin on both public and private lands, often working in partnership with state, local, federal and nonprofit agencies and organizations. We also work on habitat projects in Wild Rice Seeding, Nesting Structures and Invasive Species Control. Education Program: WWA works in communities across the state of Wisconsin on various educational and outreach programs including Learn To Hunt Waterfowl, Environmental Education, Duck & Goose Banding Opportunities, Disabled Hunting Opportunities and Youth Hunts. Legislation/Regulation Program: WWA consistently works to stay up-to-date and involved in the legislative & regulatory issues most important to our membership and our mission of habitat, education and legislation in the state of Wisconsin. We also sit on various regulatory committees focused on the restoration and protection of Wisconsin’s waterfowl, wetland, environmental and hunting resources.

For the fiscal year ended December 31, 2015, WWA's program expenses were:

Program Services 370,906
Total Program Expenses: $370,906
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Chief Executive : Don Kirby, Executive Director

Chair of the Board: Bruce Urben
Chair's Profession / Business Affiliation:

Board Size: 11

Paid Staff Size: 3

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

direct mail, invitations to fund raising events, grant proposals, internet, Appeals via Social Media
Fund raising costs were 59% of related contributions. (Related contributions, which totaled $928,895, are donations received as a result of fund raising activities.)
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on WWA's audited financial statements for the fiscal year ended December 31, 2015.

Source of Funds  
Fundraising Revenue & Contributions 694,729
Program Service Fees & Grants 234,166
Other Revenue 865
Net Investment Gains (Losses) on beneficial interest in endowment held by others 346
Total Income $930,106


Uses of Funds as a % of Total Expenses

Programs: 39%  Fund Raising: 58%  Administrative: 3% 

Total income $930,106
Program expenses $370,906
Fund raising expenses 545,145
Administrative expenses 25,042
Total expenses $941,093
Expenses in Excess of Income (10,987)
Beginning net assets 262,055
Ending net assets 251,068
Total liabilities 93,615
Total assets $344,683

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