Better Business Bureau Report for
Clean Wisconsin

Better Business Bureau Report issued May 2016
Better Business Bureau Report expires May 2018

This BBB Accredited charity meets all 20 Standards for Charity Accountability. Find out more...

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Charity Contact Information

Name: Clean Wisconsin
Address: 634 W. Main Street Ste 300
  Madison, WI 53703
Phone: 608-251-7020
Web Address:
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Better Business Bureau Comments

Formerly known as:Wisconsin's Environmental Decade

Year, State Incorporated: 1970, Wisconsin
Affiliates: None
Stated Purpose: To protect and preserve Wisconsin's clean air and water and natural heritage, and to create a cleaner environment by being the leading voice for environmental protection.

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Evaluation Conclusions


Clean Wisconsin meets the 20 Standards for Charity Accountability.
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We work on a wide range of issues and in a number of venues to protect our natural resources and the health of all Wisconsinites including: clean, safe and plentiful water, clean energy, safeguarding health & the environment, legal challenges and cases to protect our natural resources and the places that make Wisconsin a wonderful place to live, work and play as well as scientific and technical capacity that allows us to quickly and effectively monitor polluters, assess the impacts of environmental actions and provide research-based input on public policy.

For the fiscal year ended December 31, 2014, Clean Wisconsin's program expenses were:

Energy 1,090,272
Water 444,044
Other Programs 142,428
Outreach & Education 50,337
Total Program Expenses: $1,727,081
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Chief Executive : Mark Redsten, President/CEO

Chair of the Board: Liz Feder
Chair's Profession / Business Affiliation:

Board Size: 14

Paid Staff Size: 16

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

direct mail, invitations to fund raising events, print advertisements, grant proposals, internet, planned giving arrangements, membership, Appeals via Social Media
Fund raising costs were 10% of related contributions. (Related contributions, which totaled $1,957,004, are donations received as a result of fund raising activities.)
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on Clean Wisconsin's audited financial statements for the fiscal year ended December 31, 2014.

Source of Funds  
Contributions 1,874,059
Program Service Revenue 378,041
Event Income 82,945
Investment Return 45,018
Other 2,317
Total Income $2,382,380


Uses of Funds as a % of Total Expenses

Programs: 79%  Fund Raising: 9%  Administrative: 12% 

Total income $2,382,380
Program expenses $1,727,081
Fund raising expenses 200,058
Administrative expenses 264,457
Total expenses $2,191,596
Income in Excess of Expenses 190,784
Beginning net assets 1,446,931
Ending net assets 1,637,715
Total liabilities 243,313
Total assets $1,881,028

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