Better Business Bureau Report for
Alzheimer's San Diego

Better Business Bureau Report issued April 2017
Better Business Bureau Report expires April 2019

This BBB Accredited charity meets all 20 Standards for Charity Accountability and is a Seal Holder. Find out more...

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Charity Contact Information

Name: Alzheimer's San Diego
Address: 6632 Convoy Court
  San Diego, CA 92111
Phone: 858-492-4400
Web Address:
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Better Business Bureau Comments

Year, State Incorporated: 2015, California
Affiliates: None
Stated Purpose: "to provide San Diego families with care and support, while advancing critical local research for a cure."

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Evaluation Conclusions


Alzheimer's San Diego (ASD) meets the 20 Standards for Charity Accountability.
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ASD is a local San Diego non-profit dedicated to providing free support, information, and assistance to families while also helping to advance critical local research for a cure. The organization reports that it provides a lifeline for families by offering a comprehensive suite of individualized supportive programs, while also advocating for improved treatments and quality of care. As reported by ASD, the organization served nearly 40,000 San Diegans in 2016.

For the partial fiscal year ended June 30, 2016, ASD's program expenses were:

Program services 1,015,128
Total Program Expenses: $1,015,128
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Chief Executive : Mary Ball, President and CEO

Chair of the Board: Herbert Schnall
Chair's Profession / Business Affiliation: Retired CFO, Tribune Publishing

Board Size: 8

Paid Staff Size: 17

*2016 compensation, as reported by the charity, includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

Direct mail, special events, print advertisements, television, grant proposals, and Internet appeals.
Fund raising costs were 21% of related contributions. (Related contributions, which totaled $1,478,276, are donations received as a result of fund raising activities.)
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on ASD's audited financial statements for the partial fiscal year ended June 30, 2016.

Source of Funds  
Contributions 1,028,217
Grants and contracts 450,059
Earned Revenues 237,130
Total Income $1,715,406


Uses of Funds as a % of Total Expenses

Programs: 74%  Fund Raising: 23%  Administrative: 3% 

Total income $1,715,406
Program expenses $1,015,128
Fund raising expenses 315,990
Administrative expenses 45,174
Total expenses $1,376,292
Income in Excess of Expenses 339,114
Beginning net assets
Ending net assets 339,114
Total liabilities 582,822
Total assets $921,936

Note: ASD is a new independent organization founded in November of 2015 and the financial information above covers the partial year ended June 30, 2016. The organization reports that it separated from the National Alzheimer's Association after the organization voted to consolidate the independent chapters into a single entity.

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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