BBB Guest Blogger: The Media Captain

The Importance of Establishing a Web Presence For Your Business

One of the greatest marketing tools for any business is a website. It serves as the foundation for all promotional components of your company. Whether you hand out a business card, run an online advertisement or send out a direct mailer, your website lures in visitors and convinces them why they should become customers.

Google now processes an average of over 40,000 search queries every second, 60% of which are on mobile devices. The smartphone is the new television and marketers need to be where consumers are actually paying attention. Just like the radio lost attention when the TV became mainstream in the 1950’s, a similar pattern is happening with mobile devices. People will continue to consume all their news and information on their Smartphones, which will cause attention to shift away from traditional media outlets and more towards mobile.

Despite the aforementioned statistics, there are still a surprising amount of small business owners that don’t see value in a website at all, let alone a mobile website. According to Clutch, nearly half of small businesses do not have a website. Moreover, for those that do have websites, 23 percent are not mobile friendly.

A website can become your personal sales rep. If you rank well on Google, you can generate inbound leads, which can grow your business. Your website can serve as your customer service rep as you can include an in-depth Q&A section, which will help answer your current or prospective customer’s questions. Your website can hold the job title of PR Specialist as news outlets can contact you for a quote or use an interesting statistic that you blogged about. Your website can also become a creative outlet where you can submit blog posts on relevant topics pertaining to your industry in a timely manner.

One of my favorite quotes when it comes to website development and digital marketing is the best time to plant a tree was 20 years ago. The second-best time is now.

If you have not yet invested in a mobile friendly website, chances are strong that your competitor has already planted their tree.

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This Guest Blog post was written by The Media Captain, a BBB Accredited Business. Learn more by visiting themediacaptain.com!