5 tips for Marketing to Millennials

. You’ve heard of them, you know them - you might even be one of them. It’s rare to receive a newsletter or online publication that doesn’t regularly post articles or studies about millennials, but with good reason. The millennial generation is the largest generation in history and by 2020, it is estimated that one in every three adults will be a millennial.

With millennials increasingly becoming the important age group to market to, it can be difficult to decide where to begin. We hear about trends, likes, and dislikes of this demographic, but what really works? What does this generation look for in a brand?

According to Forbes, here are some quick facts about millennial spending:

  • 67% choose to shop online vs. in a retail store

  • 76% prefer large online retailers (like Amazon) to category specific stores

  • 78% are influenced by reviews they read online

  • 50% are influenced by word-of-mouth

  • 50.5% of millennials consider themselves brand loyalists



With these things in mind, here are some tips to help you stand out to millennials amongst the noise (some suggested by Forbes):

  1. Encourage sharing on your social media platforms. Many consumers rely on recommendations from their families and friends when it comes to using services or making purchases. When millennials share pictures or endorsements of your product on their social media feeds, make sure you ‘like’ and respond! Show them that you’re listening. For those who go the extra mile, send them a personal message or some free swag.

  2. Be authentic by telling your story. Millennials want honest businesses they can connect with and relate to. Give your company a face by sharing your experience. How did you begin? What challenges did you face? Share the time and commitment you’ve put into your dream and why it matters to you.

  3. Share other people’s stories too. Do you have a product or service that has positively changed someone’s life? Put a spotlight on them on your social media or website to show that you care about your customers.

  4. Be personal. Millennials want to feel that shopping experiences are individualized to them. Be sure to use diverse images of different types of people in your ads and on social media. This generation wants what is “real” and to see people who look like them benefiting from your products and services.

  5. Find a social cause. Millennials want to feel like they are making a positive impact with what they buy and what they do. A recent global study showed that above all, millennials want to make a difference in the world. Consider collecting donations or giving a portion of your sales to an organization that you care about.

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