BBB offers tips to avoid buying “greenwashed” products
Considering “going green” and buying environmentally safe products? In recognition of Earth Day this Saturday, April 22, Better Business Bureau serving the Heart of Texas encourages consumers to watch out for green marketing claims that sound great but may be misleading.
According to the Federal Trade Commission (FTC), many marketers use “greenwashing”—the act of misleading consumers regarding environmental benefits of a product—to convince consumers their products are environmentally friendly. The FTC advises consumers look for specific information on packages and products that explain why the product is green.
So, how do you differentiate real “green” products from those claiming to be eco-friendly? BBB and the FTC advises consumers seeking green products to watch out for the following red flags: