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Heller Ford Sales

Heller Ford Sales

(309) 527-6050

Heller Ford Sales

61 years in business
700 W. Main St
El Paso, IL 61738
Fax Numbers
  • (309) 527-6055
Additional Phone Numbers
  • (800) 528-6364
BBB File Opened: 01/18/1994
Business Started: 01/01/1957
Business Started Locally: 01/01/1957
Type of Entity
Business Management
  • Mr. Daniel Heller, Officer
  • Mr. Adam Heller, Secretary
  • Mr. Neil Heller, Vice President
  • Mr. Steve Marrocco, Director
Business Category
  • New Car Dealers
Products & Services
Heller Ford in El Paso sells and services new and used vehicles, including Ford, Lincoln, Jeep, Chrysler, Dodge and Ram. However, they will service any vehicle make or model.


Advertising Review

On September 23, 2005 the BBB challenged the company on an ad that ran in the Peoria Journal Star page A9. The ad stated "Heller Ford is the #1 Ford Dealer in Peoria, Livingston, Woodford, McLean & Tazwell Counties." It also said "We Will Not Be Undersold". The ad was in violation the BBB's Voluntary Code of Advertising's section 14-"despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and... Read More


Heller Ford in El Paso, IL offers a huge selection of new and used vehicles in Central Illinois. They also offer a full service Quick Lane dept that can handle any vehicle needs.

Three generations provide great customer service for its customers.

BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.

Heller Ford Sales

This Business Is Not BBB Accredited

Heller Ford Sales

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