This Business Is Not BBB Accredited

Direct Home Lending

Direct Home Lending

(951) 256-4288

Direct Home Lending

10 years in business
2790 Cabot Dr Ste 136 # 4-136
Corona, CA 92883-0865
Fax Numbers
  • (866) 625-3028
Additional Phone Numbers
  • (800) 575-3648
Business Started: 11/27/2006
Business Started Locally: 11/27/2006
Business Incorporated: 11/27/2006 in CA
Type of Entity
Business Management
  • Mr. Brian Sardarizadeh, President
Business Category
  • Real Estate
  • Loans
  • Real Estate Loans
  • Mortgage Brokers
  • Mortgage Lender

Alternate Business Names
  • PIC Capital, Inc.
Licensing, Bonding or Registration
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.


Advertising Review

On February 5, 2016, the BBB contacted Direct Home Lending regarding the absence of a privacy policy on its website. Any website that collects customer information is required to have a privacy policy. However, the firm failed to respond to our requests to add a privacy policy to the website in order to comply with BBB Code of Business Practices.

BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Factors that affect the rating for Direct Home Lending include:

  • Advertising issues found by BBB

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for three years from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.

Direct Home Lending


Direct Home Lending

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