Customer Reviews


Customer Reviews


What are verified Customer Reviews?

What are Customer Reviews?

Customer Reviews allow customers to post positive, negative or neutral reviews about organizations with which they have done business. Reviews are vetted by BBB staff before they are published online and reviewers, upon request, must be able to provide substantiation of the marketplace interactions.

Why is BBB offering verified Customer Reviews?

Why is BBB offering Customer Reviews?

The goal of Customer Reviews is to provide additional information on organizations to help potential customers make educated purchasing decisions. Reviews also allow businesses to demonstrate how they interact with their customers.

How do I submit a Customer Review?

How do I write a Customer Review?

Customer Reviews may be submitted directly from any BBB Business Review. Once submitted, the reviewer will need to confirm the review via email. Note: A valid email address is required to post Customer Reviews. 

Click Here to Write a Customer Review Now.

 What happens when I submit a Customer Review?

What happens when I write a Customer Review?

  1. BBB team members review each Customer Review to determine that real marketplace interactions have occurred.
  2. The review is forwarded to the business, which is allowed the opportunity to confirm the reviewer as an actual customer (see below).
  3. Both the business and reviewer have the opportunity to submit comments on the review.
  4. Inappropriate language and personal information like names, addresses and phone numbers are redacted to protect the privacy of the parties involved.
  5. The review is posted to the business's BBB Business Review.

          Click Write to Submit a Customer Review Now.

What are the options for reviewed businesses? 

 What are the options for reviewed businesses?

A business will have three follow-up options once a review is received:

  • Ignore: If the business chooses to ignore the review, BBB will automatically publish it within three days.
  • Respond: If the business responds to the review, the response will be forwarded to the customer and published.
  • Challenge: If the business challenges the review, BBB will alert the customer and request substantiation of the marketplace interaction.

 What else should I know about Customer Reviews?

As a small business owner or consumer, what else should I know about Customer Reviews?

  • A valid email address is required to submit Customer Reviews.
  • There is no time limit for submitting a review on a valid 
    marketplace interaction.
  • Third-party comments are not permitted; only the reviewer and the business may add comments to a Customer Review. Those with similar experiences may either write their own review or file a complaint.
  • BBB will not remove a valid negative review at the request of the business or the customer.
  • A Customer Review is not part of the BBB letter grade rating formula and will not affect the business’s BBB letter grade.

A customer may not submit both a Customer Review and a complaint. A customer with a negative experience must choose one or the other.

Review Stars 

What is a Customer Review star rating?

To earn a star rating, a business can encourage customers to write a Customer Review for their business.

When a business has multiple reviews posted, their star rating will reflect that and appear on Google, Yahoo, and Bing search results under their BBB Business Review link.

BBB Customer Reviews not only provide potential customers with information about a business, but also helps boost SEO (Search Engine Optimization); the process of affecting the visibility of a website in a search engine's organic search results.  Star Ratings also improve click thru rates.