BBB Trademark Information


BBB logos such as Better Business Bureau, BBB, the BBB Accredited Business seal, BBB AUTO LINE, and the BBB Accredited Charity seal, are service marks owned by the Council of Better Business Bureaus, Inc. (CBBB). These marks may be used, with certain restrictions, only by BBBs and eligible businesses participating in BBB programs under a license agreement. 

Businesses and charities interested in accreditation and the accompanying use of our seals should contact their BBB for program information and accreditation guidelines. 

Any use of these marks by others must be with the express permission of CBBB. It is CBBB policy to take action against all unauthorized use of its marks.

What happens when a business misuses a BBB trademark? 

In most instances, when we advise a business that it is misusing or infringing our trademarks, the business readily complies with our request to modify its advertising or website. From time to time, however, CBBB has had to sue infringers. We also try to advise the public about companies that continue, without authorization, to use our marks by putting up an alert on their business profile (if they have one).

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