Consumer Using Online Coupons Must Avoid Getting Clipped By Fraudulent Offers

July 16, 2014

Consumers can legitimately save hundreds of dollars per year on household essentials and special products. Everything from food to toilet tissue and coupon clipping has become as easy as a click of your mouse. However, along with that ease comes risk, says the Better Business Bureau (BBB).

Millions of product coupons are offered online but it’s imperative that consumers know the difference between what’s real and what’s not. Recent reports state that bogus coupons circulating on the internet are worth up to $600 million dollars a year.

“There are scams that impact individual consumers and others where unsuspecting charities get ripped-off,” said Steve J. Bernas, president & CEO of the Better Business Bureau serving Chicago and Northern Illinois. “Money savers need to do their homework before getting involved in any online offers or “business opportunities” that involve the selling of coupon books or the purchase, selling or transfer of coupons.”

According to the Coupon Information Corporation (CIC), the internet is the key reason for the growth in the use of fake coupons.  Previously, they were distributed in newspaper inserts or by mail. Today, they can easily be printed at home. However, because of that, it is more difficult to build in specific security measures.

The BBB offers the following advice on redeeming online coupons:

  • Check out who is offering the coupon. Consumers should check to see if the coupon is being offered directly by the store, or if it is being offered by a third-party such as a partner or affiliate. If it is via a third-party, they might ask for additional info or require the consumer sign up for services to redeem the coupon. If so, the BBB recommends using extreme caution before sharing any personal information. Check out the company, free of charge, at
  • Be cautious of pop-up offers. The BBB advises coupon clickers to be wary of pop-up ad coupon offers that require you to immediately click to redeem. Clicking on the ad may automatically sign the consumer up for services they were not interested in receiving, causing them to be billed every month.
  • Read the fine print. Carefully read the terms and conditions for the use of the coupon. Check for the expiration date, limitations of use and whether it is an online coupon good for only online purchases or if it can also be redeemed at the physical store location.
  • Will the coupon be honored? With some stores concerned about fraud related to online coupons, not all businesses are eager to redeem them. The BBB recommends contacting the store where you wish to use the coupon directly to find out whether the coupon is being honored or not.
  • Be wary of required phone calls. Be extremely cautious if the coupon requires the consumer call the company to redeem the value of the coupon, and/or has any requirement to give personal information.
  • Don’t fall for phony coupons via e-mail. Many fake coupons have been making the rounds via e-mail. Just because it may come from a friend or family member, don’t assume the coupon is legitimate.


For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2015, people turned to BBB more than 172 million times for BBB Business Reviews on more than 5.3 million businesses and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national programs on dispute resolution, advertising review, and industry self-regulation. BBB of South Central Louisiana, Inc. has been serving the local community since 1950 and services the parishes of Ascension, Assumption, East Baton Rouge, East Feliciana, Iberville, Livingston, Pointe Coupee, St. Helena, St. James, Tangipahoa, West Baton Rouge & West Feliciana.