Atlantic Canadian Business to Receive Prestigious International Torch Award for Ethics

September 13, 2016


Howard Winkler (Chair, BBB Institute for Marketplace Trust); Sandra Watson, (Merry Maids of Metro); Mary Power, (CEO, CBBB); Peter Moorhouse, (CEO BBB Serving the Atlantic Provinces)

Halifax, NS – Better Business Bureau Serving the Atlantic Provinces is excited to announce that an Atlantic Canadian company, Merry Maids of Metro, is being internationally recognized for its commitment to business ethics. The BBB Torch Awards for Ethics highlights companies whose leaders demonstrate exceptional personal character, follow ethical business practices and generate high levels of trust among their employees, consumers and their communities. The award represents companies who are advancing marketplace trust, the mission of the Better Business Bureau.

The Torch Awards follow specific criteria while awarding companies based on the six Principles of TRUST!, established by BBB. They are:

-         T: Transformation at the Top

-         R: Reinforce and Build

-         U: Unite the Team

-         S: Steer Performance

-         T: Treasure People

-         !: Enthusiastically Reinvest!

Merry Maids of Metro, a Halifax-based housecleaning company, was the small-business category winner of the Torch Awards competition hosted by BBB Serving the Atlantic Provinces in May, thereby becoming eligible for the international competition. Last week, the Better Business Bureau Institute for Marketplace Trust announced the winners for the 2016 International Torch Award for Ethics (ITAE). Among these winners is Merry Maids of Metro, the first Canadian company ever to receive this prestigious award. Along with only three other companies, including the Harley-Davidson Motor Company, Merry Maids of Metro is being recognized for demonstrating outstanding character leadership and organizational ethics. The ITAE winners and finalists will be honoured at a special luncheon ceremony on September 20, 2016 in Indianapolis, IN, as part of the International Assembly of Better Business Bureaus.

“Seeing a locally owned company recognized at an international level for their commitment to ethical business practices is really exciting to see” says Peter Moorhouse, President & CEO of the Better Business Bureau Atlantic Provinces. “This company lives and breathes the kind of values we stand for, and that commitment deserves to be in the spotlight.”

Sandra Watson, Owner and Operator of Merry Maids of Metro will receive the award in Indianapolis. She says, “At the Torch Awards event in Halifax, I invited all of our employees to attend with me. I have so much pride in the people who work for us and give their all every day, and it was important to me that they share in that recognition. I’m still absorbing the news about the international award. I just wish I could bring my team with me to Indianapolis, too!”

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About Merry Maids of Metro

For more than 35 years, Merry Maids of Metro has been a leader in the home cleaning industry.  The company prides itself on providing honest, reliable and trustworthy service to each of its clients. From its employee hiring process, to customer interactions, to the methods they use to clean a client’s home, everything is done with a purpose and is a reflection of the company’s values and commitment to upholding the highest moral standards. Before an employee can join the Merry Maids team, they must go through extensive criminal record and reference checks. They also participate in a 45 question interview, developed for the parent company ServiceMaster, which guides their companies on how to recognize service oriented people. Employees receive training developed at Merry Maids University, where they learn proper cleaning tips, techniques, and also about accountability and ethical business practices. Internal communications are frequent and open to ensure that all maids are prepared to do business at a higher standard in order to “wow” every client. Jobs are not considered finished until each and every client has found the work to be exceptional and their expectations have been exceeded. To provide peace of mind to the clients all maids are bonded, insured and WHMIS (Workplace Hazardous Materials Information System) trained. From providing free housing cleaning services to cancer patients and other charitable organizations, to participating in fundraising, and community events, Merry Maids of Metro believes in giving back to its community. With Merry Maids you can "Relax it's Done.”

About BBB

BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behaviour. Businesses that earn BBB Accreditation contractually agree and adhere to the organization’s high standards of ethical business behaviour. BBB Serving the Atlantic Provinces is represented by over 2000 Accredited Businesses, which have met and committed to maintain BBB’s rigorous standards of business conduct. BBB provides objective advice, free BBB Business Reviews on businesses, Customer Reviews, and educational information on topics affecting marketplace trust. To further promote trust, BBB also offers dispute resolution services for consumers and businesses. The first BBB was founded in 1912. Today, over 100 BBBs serve communities across the U.S., Canada, and Mexico. Please visit for more information.

Media Contacts: For more information, journalists should contact Peter Moorhouse at 902-425-8357 or or Sandra Watson at 902-435-9500 or