BBB's Business Reporting


Business Profiles

BBB reporting policies reflect our collective opinion about the types of business information that is important for inquirers to know to make informed purchasing decisions. Based on our extensive experience in the marketplace, BBBs determined that inquirers should be informed about such information as the business location, identities of individuals who manage the business, complaint history and how the business responds, advertising concerns, and government actions against the business involving its marketplace activity.

Our marketplace experience also informed our opinions about how long we should make this information available to inquirers – that is, the period of time that the information is likely to have some bearing on a business’s trustworthiness and therefore be relevant to the purchasing decision. It is our experience that complaint information is likely to be pertinent for three years, while resolution of an advertising challenge is likely to be pertinent for one year. Similarly, it is BBB’s opinion that government actions are relevant to inquirers for a period of three years following the date that the action becomes final.

Right to Report

Better Business Bureau Serving the Atlantic Provinces (BBB) has the "right to report" on businesses because it is a Fundamental Freedom of Expression, protected under The Canadian Charter of Rights and Freedoms. BBB is free to report on businesses because what we report on is truthful or represents our honest opinion, and without malicious intent to harm the reputation of a business.

BBB provides responsible communication on matters of public interest. Since 1949, we have provided information about businesses and their marketplace conduct. We report fairly, treating all businesses and consumers the same, providing impartial and accurate reports on business without bias. BBB does not profit from the public reports on business, and the reports are without charge and accessible to the public, based upon request.

Like the media and other reporting organizations, BBB's "right to report" is supported by a qualified privilege. The Better Business Bureau has a social duty to report on businesses in its service area to help advance our mission to promote ethical business practice and business self-regulation in the marketplace. What we report is based on truth; therefore, we are obligated to make the information publicly available.