The Better Business Bureau Educational Foundation of Metropolitan Atlanta

Our Mission

Our Vision:  An ethical marketplace that creates a culture of trust.

Our Mission:  BBB Foundation’s mission is educating the next generation of ethical business leaders by: 

  • Conducting educational seminars for primary and secondary school children  
  • Celebrating marketplace role models in both the business community and in secondary schools
  • Partnering with youth-focused organizations dedicated to character development  
  • Promoting good consumer behavior based on use of objective information
  • Supporting other BBB programs focused on education and service. 

Values: The BBB Foundation will adopt the same values as the BBB. Those values are below: 

Excellence: Strive to do our very best. Be accountable to the general public, our members, and to each other for everything we do. Commit to providing the highest quality service with excellence and consistency everywhere we operate. 

Integrity: Be honest and ethical in all of our business activities. Treat everyone with integrity, keeping our promises and learning from our mistakes. Have the courage to hold fast to our professional convictions. 

Teamwork: Communicate, cooperate and collaborate freely across organizational and territorial boundaries, and work as one team to fulfill our mission. 

Trust: Trust in our colleagues throughout the BBB system and in ourselves. Say what we mean and mean what we say. Communicate with honesty and candor. 

Respect: Treat everyone with respect and dignity, valuing individual and cultural differences. People are our fundamental asset. We will empower them to develop and use their talents and capabilities to the fullest.

To view our financial statement and our list of projects please click here

Thank you for your interest in BBB's Educational Foundation and your desire to help us grow. If you are a BBB Accredited Business and wish to make a donation, you may do so online by clicking here

For all other donations please contact Fred Elsberry at

We thank you for your support of BBB and its service to the community.