BBB Accredited Business Profile

Floor & Decor

Floor & Decor

(877) 675-0002

Floor & Decor

13 years in business

2233 Lake Park Dr SE Ste 400
Smyrna, GA 30080-8851

BBB File Opened: 12/10/2007
Business Started: 12/16/2003
Type of Entity
Business Management
  • Mr. Tom Taylor, CEO
Contact Information
  • Principal: Mr. Ceary Lloyd, Customer Care Center Manager
  • Customer: Ms. Akilah Hodge
  • Mr. Tom Taylor, CEO
Business Category
  • Floor Laying, Refinishing & Resurfacing
  • Hardwood Floor Contractors
  • Carpet & Rug Dealers - New
  • Floor Materials - Retail
  • Floors - Hardwood
  • Contractors - Flooring

Additional Information
  • BBB questioned this firm's advertising appearing on their website that stated "Guaranteed Lowest Price!!!" and "The lowest price guaranteed." Also stated is "What is Floor & Decor about? Unmatched selection. Unheard of prices. Unrivaled service." We requested written documentation to support their advertised claims. BBB did see a "meet or beat" disclaimer for consumers, however, we indicated to the company that it was not the responsibility of the consumer to prove that that they had the lowest prices. Also, we were contacted by BBB Houston, Texas regarding an ad running in their service area that stated "Biggest Selection on Earth! Lowest Prices Every Day." The company responded by stating "This letter is a response to your request for written documentation regarding our advertising claims as referenced in case #27143317. We are a specialty retailer of hard surface flooring. As a specialty retailer, our goal is always to offer the most styles and the widest selection of hard surface flooring of any retailer in the United States, if not the world. To that end, we currently offer over 70 styles of ceramic, over 80 styles of porcelain, over 15 styles of marble, nearly 20 styles of granite, over 35 styles of travertine, over 40 styles of wall tile, over 35 styles of glass mosaics, over 50 styles of laminate, over 40 styles of hardwood, over 10 styles of bamboo, over 80 styles of tumblestone and over 300 styles of decorative stone, not to mention moldings, accessories, tools, vessel sinks, vanities, kitchen cabinets, medallions, etc. In short, no other retailer that we are aware of can offer such a wide selection of hard surface flooring options. We are aware that another retailer has as many if not more wood options, but they don't sell tile or stone. And not only do we offer the widest selection but our stores are, on average, about 100,000 square feet, so not only do we have the largest selection - it's all in stock as well. Furthermore, we are very competitive with our everyday low pricing strategy. We constantly monitor the prices of our competition by shopping their stores and studying their advertisements and we adjust our prices accordingly. We simply won't let our competitors beat us when it comes to low pricing. This is guaranteed in writing on our website: If you would like to discuss this matter further, please feel free to call me anytime. I hope this letter satisfies your request for documentation." Sincerely, Mike Doyle Director of Advertising & Marketing Floor & Dc006fr Outlets of America BBB sent the following requesting additional information "Mr. Doyle, Thanks so very much for your response to BBB's ad review inquiry. We do appreciate the fact that you do such a great job of trying to keep up to date with your competitor's prices. However, we have found that it is impossible for any company to know the prices of all of their competitors at any given time of every item, every day. Also, again it is not the responsibility of the consumer to try and find a lower price to substantiate your "lowest price" claim. If you would modify your ad to "guaranteed low prices" then you would be in compliance with our Codes of Advertising Standards which are based on the Fair Business Practices Act. If you would please let me know if you will be willing to modify your advertising, I would be most grateful. Please let me know if you have any further questions. Thanks so very much. As to date, we have no record of receiving a response to our request for additional information and substantiation.

Products & Services
We are a specialty retailer of hard surface flooring
Alternate Business Names
  • Floor and Decor Corporate Office
  • Floor and Decor
  • Floor and Decor Design Center
  • Floor and Decor Outlets
  • Floor & Decor Outlets
  • Floor Decor Of America
  • Floor & Decor Liquidators
  • Floor & Decor Outlets of America, Inc.



Mon: 7:00 AM to 9:00 PM
Tue: 7:00 AM to 9:00 PM
Wed: 7:00 AM to 9:00 PM
Thu: 7:00 AM to 9:00 PM
Fri: 7:00 AM to 9:00 PM
Sat: 8:00 AM to 9:00 PM
Sun: 10:00 AM to 6:00 PM

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.

BBB reports on known significant government actions involving the business's marketplace conduct.

BBB reports on a company that is out of business for three years from the date the company closes its doors or ceases to do business.

BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.

BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.

BBB reports when mail sent to the business was returned by the Postal Service.

Floor & Decor

Floor & Decor


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