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BBB Northern Colorado & Wyoming: 2024 BBB Torch Award for Ethics winners

(BBB Serving Northern Colorado and Wyoming)

Four businesses and one nonprofit from Northern Colorado and Wyoming have been named recipients of the 2024 BBB Torch Awards for Ethics by the Better Business Bureau Foundation Serving Northern Colorado and Wyoming. The 26th Annual BBB Celebration of Ethics was held April 23rd at the Embassy Suites in Loveland, CO and also featured recognition of the fifth class of BBB Ethics Scholar interns, the announcement of the sixth Annual BBB Spark Award for Entrepreneurship winners and the naming of the Northern Colorado Ethical Leader honoree.  FNBO was the 2024 Celebration of Ethics presenting sponsor.

This year’s Torch Award winners in the business category are:

And the Torch Award winner from the nonprofit category is:

Winners of the BBB Torch Awards for Ethics are evaluated and judged by an independent panel composed of board members and past Torch Award winners who review entries based on the four Torch Award for Ethics criteria:

  • Character: Do the leaders of the organization behave intentionally and communicate with their leadership team, employees, customers and stakeholders in a way that is consistent with their beliefs?
  • Culture: Does the organization work toward a culture of trust through clarity of purpose, empowering employees, and opportunities for growth?
  • Customers: Does the organization employ consistent internal practices to build better customer relationships?
  • Community: Does the organization have programs, contributions and activities that return value to and support its community?

In addition, nonprofit nominees must have met BBB’s 20 Standards for Charity Accountability.

“This year’s group of Torch Award winners come from a wide area of our service territory and do very different work across a variety of industries, but all show the same commitment to ethics and integrity in their operations,” said BBB president and CEO Shelley Polansky. “Whether that work is washing cars, distributing beverages, running payroll, making protective products, or providing a voice to victims of abuse and neglect, each of these organizations starts with a foundation of trust and has built a culture to reinforce that commitment to customers, clients, employees, and the community.”

Nominations for the 27th Annual BBB Torch Awards for Ethics will open in the summer. Make sure to save the date for the 2025 BBB Celebration of Ethics which will be held April 22, 2025.

About Better Business Bureau Foundation Serving Northern Colorado and Wyoming: The BBB Foundation’s goal is to provide ethics based assessment, training and recognition programs for businesses, consumers, nonprofits and students in Northern Colorado and Wyoming.