Targeted digital marketing to match your business with the perfect customer. (Getty)
Just like online dating, successful marketing is all about finding the right match. In this fast-paced seminar, you’ll learn how modern digital tools help you attract, connect with and convert your ideal customers—no awkward first dates required.
Presented by ST Digital, this engaging three-hour session shows you how to build a digital presence that sparks interest, earns trust and leads to long-term relationships.
Marketing Funnel & Consumer Journey
Every great match starts with a journey. Discover how customers move from “just browsing” to fully committed. You’ll learn which ad types work best at each stage—awareness, consideration and conversion—and how to guide prospects from first glance to “yes.”
Analyzing Your Digital Presence
Before you can meet the right match, you need a great profile. A website audit and directory scan reveal gaps that may be turning prospects away. Explore how SEO, AEO and GEO strategies act like the perfect profile polish—boosting visibility and getting you in front of the right people.
Targeting Tactics & Messaging
Finding “your people” is easier with smart targeting. Explore advanced audience strategies that pinpoint who’s most likely to swipe right on your business. Real-world examples show how tailored messaging and data-driven insights create campaigns people actually want to engage with.
Building a Strategic Marketing Budget
Just like investing in a relationship, smart budgeting leads to better results. Using Borrell Data and proven case studies, you’ll learn how to allocate resources where they matter most—and stop wasting money on efforts that don’t return your affection.
Closing & Next Steps
Leave with clear takeaways and an invitation to meet with ST Digital for your own personalized “digital matchmaking analysis”—helping you build a strategy worthy of a long-term commitment.
Tuesday, Feb 3
9:30 a.m. - Noon
Better Business Bureau
2601 Fortune Circle E, #103A
Indianapolis, IN 46241
