Choose a Purpose-driven Business with BBB4Good

Do you choose businesses that align with your personal values? Purpose-driven businesses incorporate a higher purpose into their business models. This higher purpose can include social impact or environmental goals that can be measured. Purpose-driven businesses consider the impact of their activities on a variety of stakeholders, including customers, employees, the communities where they do business, and the environment.

Better Business Bureau has introduced the BBB4Good program to help you find these purpose-driven businesses in your community.

What is a BBB4Good Verified Business?

BBB4Good Verified Businesses have been vetted by Better Business Bureau and determined to meet the BBB4Good Standards in four areas: higher purpose, community engagement, authentic marketing, and social good substantiation. Read more about the BBB4Good Standards.

BBB4Good Verified Businesses are BBB Accredited AND BBB4Good Verified.

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How to find BBB4Good Verified Businesses

Finding purpose-driven businesses is simple. Go to BBB.org and choose the drop-down for “purpose-driven business.” This will show you BOTH Verified and Self-identified Businesses. ONLY BBB4Good Verified Businesses will display the BBB4Good Trustmark.

Is there a purpose driven in your community that isn’t on our list? If so, fill out our form to recommend the business for our list.

Search for purpose-driven businesses in Canada
Search for purpose-driven businesses in the U.S.

Have More Questions? Contact us at Institute@IABBB.org

FAQs for Businesses | FAQs for Consumers | Verification Standards