Life in the military comes with unique stressors that affect how consumers and families interact in the marketplace. Service members, veterans, and military spouses must be able to discern between a trustworthy business and a scammer or imposter in disguise, especially during times of change or instability.
We compiled tens of thousands of business complaints and scams reported to the Better Business Bureau in 2018 to highlight military consumers’ unique pain points when engaging with businesses. These stories and insights can be used to support marketplace education as a key pillar of financial readiness training, and educate stakeholders on the industries and issues most impacting the trust between military consumers and businesses.
Subscribe to BBB Saluting Trust, for more information and resources on marketplace challenges facing the military community.
The formula for calculating the BBB Risk Index for a given scam in a given population is Exposure x Susceptibility x (Median Loss / Overall Median Loss) x 1,000. The 2018 overall median loss for military consumers was $200.
How likely are you to be targeted by a particular scam?
What are your odds of losing money when exposed?
If you do lose money, how big will your losses be?
Learn more ways BBB can help you protect your assets, plan for the future, and prosper in a trusted marketplace.