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Better Business Bureau ®
Start With Trust®
Northern Colorado and Wyoming
Trust Standards

As one of the good guys in an uncertain marketplace, you set the bar for ethical business practices and fair treatment of customers. By becoming a BBB Accredited Business, you agree to uphold your commitment to the BBB Standards for Trust. Read through the standards, and you'll see they probably already mirror your approach to business:

  • Build Trust
    Establish and maintain a positive track record in the marketplace.
  • Advertise Honestly
    Adhere to established standards of advertising and selling.
  • Tell the Truth
    Honestly represent products and services, including clear and adequate disclosures of all material terms.
  • Be Transparent
    Openly identify the nature, location and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer's decision to buy.
  • Honor Promises
    Abide by all written agreements and verbal representations.
  • Be Responsive 
    Address marketplace disputes quickly, professionally and in good faith.


Respond to Disputes

Eight out of 10 consumers prefer a BBB Accredited Business (Princeton Research). Your BBB accreditation is part of the reason customers choose your business over others. Your accreditation provides an extra measure of confidence that your business will treat them fairly.

From time to time, every business encounters disagreements with customers. The BBB dispute resolution process allows both the customer and the business to mediate disputes and, when necessary, include the help of professional arbitrators. A panel of 1,700 trained specialists, predominantly attorneys, partner with the BBB to provide local arbitration hearings. In nearly every case, the customer and the business leave satisfied with the results.

The BBB has developed specific resolution programs for:


Respond to Ad Challenges

As a BBB Accredited Business you agree to exercise truth and transparency in your advertising claims. To further foster truth and accuracy in national advertising, the Council of Better Business Bureaus administers a self-regulatory advertising review process. Advertisers comply with the process because it:

  • Provides a fast, flexible alternative to government regulation
  • Maintains a level playing field for settling disputes among competing advertisers
  • Increases public trust in the credibility of advertising

If you have questions or would like more information please contact us or 970-484-1348.