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Better Business Bureau ®
Start With Trust®
In Northern Colorado and Wyoming
Jewelry Top Gift for Holidays
November 05, 2013

Jewelry is on the wish lists of a quarter of respondents in a 2013 holiday survey by the National Retail Federation. Is it on yours?


Choices are many when it comes to gifting your guy or gal with necklaces, earrings or bracelets. If you’re shopping for costume jewelry, there are no rules. This generally low-priced option allows you to pick pieces without being concerned about being ripped off.


But if you’re shopping for real bling – diamonds, gemstones or pearls – you’ll want to wade carefully into the jewelry aisles to be sure you’re not taken for a ride. Start by doing your homework. Several websites outline differences between 24K gold and 14K gold, diamonds vs. cubic zirconia, natural gemstones vs. laboratory-created gemstones and cultured pearls vs. imitation pearls. Doing this research will also help you determine what you can reasonably afford.


Another key to buying the perfect piece of jewelry is to know what the recipient likes and wears. Does she wear mostly colorful and chunky costume jewelry? Or does she opt for gemstone pendants? Does she (or he) wear studs or hoops? Does he prefer tungsten or copper?


When you’re ready to shop in earnest, Better Business Bureau Serving Northern Colorado and Wyoming advises:


  • Check out BBB Business Reviews for trustworthy jewelry stores. In addition to seeing the business’s rating, you can check out customer reviews.

  • Take a good look at the piece you intend to purchase. Give it the “snag” test by running it over your blouse, shirt or skin to ensure the prongs or other metal parts don’t snag on skin on clothing.

  • Ask about returns and guarantees. What if your loved one doesn’t absolutely love the piece? Can it be returned for something different?


Start With Trust. For more consumer tips and information, visit wynco.bbb.org.