Find us on Google+

BBB Business Review

Text Sizesmall medium large
Are you the Owner of this Business? ×
BBB® Accredited Business Seal

Are you...?

If yes, click here to login.

Are you...?

BBB Accredited Business since

Sierra Trading Post

Find a Location

Phone: (307) 775-8050 Fax: (307) 775-8389 View Additional Phone Numbers 5025 Campstool Rd, Cheyenne, WY 82007

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Sierra Trading Post purchases brand name overstocks, closeouts and 2nds and offers 35-70% savings every day on gear, clothing, footwear and home goods.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Sierra Trading Post meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Find a Location

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Sierra Trading Post include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 42 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

42 complaints closed with BBB in last 3 years | 11 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 7
Billing/Collection Issues 1
Delivery Issues 0
Guarantee/Warranty Issues 4
Problems with Product/Service 30
Total Closed Complaints 42

Customer Reviews Summary Read customer reviews

16 Customer Reviews on Sierra Trading Post
Customer Experience Total Customer Reviews
Positive Experience 2
Neutral Experience 0
Negative Experience 14
Total Customer Reviews 16

Additional Information

BBB file opened: November 02, 1992 Business started: 01/01/1986 Business started locally: 01/01/1986 Business incorporated 02/25/2004 in DE
Type of Entity


Business Management
Mr. Bob Koehler, Customer Svc Director
Contact Information
Principal: Mr. Bob Koehler, Customer Svc Director
Business Category

Online Retailer Catalog Showrooms Children's Clothing Stores Discount Stores Home Accessories Kitchen Accessory Suppliers Men's Clothing Stores Shoe Retailers Sporting Goods - Retail Sporting Goods Stores Womens Apparel - Retail Clothing Stores Online Shopping Sites

Products & Services

Asics, Asolo, Body Glove, Carhartt, Camari, Columbia Sportswear, Exoficio, Gramicci, Keen, Loren by Ralph Loren, Marmot, Merrell, Mountain Hardware, Oakley, Orca, Pearl Lzumi, Royal Robins, Smart Wool, Smith Optics, Tera, The North Face, White Sierra, Zoot Sports

Customer Review Rating plus BBB Rating Summary

Sierra Trading Post has received 3.85 out of 5 stars based on 16 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.