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BBB Accredited Business since

Santa Fe Craftsman

Phone: (970) 224-1415 View Additional Phone Numbers 118 N College Ave, Fort Collins, CO 80524

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Retail Store specializing in Southwestern Art . We are your online source for Native American jewelry, American Indian jewelry, Kokopelli, Navajo jewelry, Southwestern jewelry, Native American pottery, Southwestern pottery, sand paintings, Zuni art and more. Much of our merchandise is handmade by American Indians, primarily of the Navajo, Hopi, and Zuni tribes. But other tribes such as Santa Domingo, Santa Clara, Acomo, and Cherokee are also represented.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Santa Fe Craftsman meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Santa Fe Craftsman include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 1 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Santa Fe Craftsman
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: October 19, 2010 Business started: 11/01/1990 in GA Business started locally: 08/01/2003 Business incorporated 03/07/2013 in GA
Type of Entity


Business Management
Mrs. Dianna Criswell, Marketing Manager Mr. Robert Criswell, Owner
Contact Information
Principal: Mrs. Dianna Criswell, Marketing Manager
Principal: Mr. Robert Criswell, Owner
Business Category

Retail Jewelers Pottery Stores Shoe Retailers Souvenir Shops Online Shopping Sites Art Supplies Collectible Stores Gift Shops Home Accessories Home Decor, Accessories & Gifts - Online Retailer Hat Stores

Products & Services

Santa Fe Craftsman offers the following product(s): Call of the Wolves, Moccasins, Native American Art, Painted Ponies, Santa Fe Art , Santa Fe Jewelry, Southwestern Art, Turquoise, Wolf Statues

Refund and Exchange Policy
Exchange or store credit only
Service Area
Fort Collins

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.