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BBB Accredited Business since

American Family Insurance - Jim Lord Agency

Phone: (970) 625-4742 Fax: (970) 625-5604 829 Railroad Ave, Rifle, CO 81650

Click for BBB Rating on American Family Insurance - Jim Lord Agency

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Insurance agency specializing in life, commercial farm and ranch, homeowners and auto insurance.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that American Family Insurance - Jim Lord Agency meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

BBB Complaint Information

Find aggregate BBB complaint information for American Family Insurance - Jim Lord Agency. BBB of Wisconsin has the full report as that BBB handles all complaints for American Family Insurance - Jim Lord Agency.

Additional Information

BBB file opened: October 19, 2010 Business started: 01/01/1996 in CO Business incorporated 04/15/2003 in CO
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Insurance Board- Colorado
1560 Broadway Ste 850, Denver CO 80202
Phone Number: (303) 894-7499

Type of Entity


Business Management
Mr. Jim Lord, Agent/Owner
Contact Information
Principal: Mr. Jim Lord, Agent/Owner
Business Category

Insurance Companies Insurance Agency Insurance Agents Insurance - Auto Fire Flood Insurance Companies Bonding Insurance Agencies Homeowners' Insurance Agencies Life Insurance Companies Senior Insurance Agencies Renters' Insurance Companies Liability Insurance Companies Workers' Compensation Insurance Companies Insurance Claim Processors Insurance Consultants Insurance Services - Commercial

Products & Services

American Family Insurance - Jim Lord Agency offers the following product(s): Auto Insurance, Bonding Insurance, Claim Processors, Commercial Insurance, Farm/Ranch Insurance, Fire/Flood Insurance, Homeowner's Insurance, Insurance Agency, Insurance Consultants, Insurance Services, Liability Insurance, Life Insurance, Renter's Insurance, Senior Insurance, Worker's Comp

Service Area
Western Slope Colorado
Alternate Business Names
Jim Lord Agency Inc
Industry Tips
Insurance Can Be Part of Overall Financial Plan

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.