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BBB Accredited Business since

Wilburs Total Beverage

Phone: (970) 226-8662 Fax: (970) 226-1969 2201 S College Ave, Fort Collins, CO 80525 View Additional Web Addresses

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BBB Accreditation

A BBB Accredited Business since

BBB has determined that Wilburs Total Beverage meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Wilburs Total Beverage include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 1 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 1 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Wilburs Total Beverage
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: November 30, 2000 Business started: 10/16/2000 Business started locally: 10/16/2000
Business Management
Mr. Matt Dinsmore
Contact Information
Principal: Mr. Matt Dinsmore
Business Category

Liquor Stores Wines - Retail

Additional Locations

  • 2201 S College Ave

    Fort Collins, CO 80525 (970) 226-8662


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Complaint Detail(s)

11/1/2013 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: I came in to this store tonight with my pregnant fiancee and were ridiculed by a customer and a staff member. This is absolutely unprofessional and unacceptable. My fiancee is very hurt by the way she was treated and we would like the way this business views people known to the general public, I am DISGUSTED at the way we were looked at and treated.

Desired Settlement: I would like a letter of apology from the employee and some sort of proof that this type of behavior is unacceptable from employees.

Business Response:

Thank you for your message ********… My name is *** ******** and I’m the general manager here at Wilbur’s, and I’d very much like to talk with you about your most recent experience. I would love to respond via e-mail but have found that e-mails can sometimes be a bit insincere and impersonal. Having had a pregnant wife spend a lot of time here at Wilbur’s and having my 3 & 6 year old work with me on many Sunday’s I completely understand where you and your fiance are coming from and want to apologize either over the phone or in person for your bad experience. For over 13 years my father & I have tried very hard to make Wilbur’s a very family friendly establishment, and I look forward to speaking with you. I can be reached here at the store at 970-226-8662 or on my personal cell phone at 970-290-1001. Thank you in advance for your time!
*** ********


I am ***** Father and was very upset at the situation you described. After spending a great deal of time going over who was working at the time and talking with the staff that was upfront that night I have the following information:

*****, the person you posted the message to, was upfront and has no idea of the situation happening. No one recalls any situation as you described and all are very sorry that you and your fiance left with the impression that we would condone or allow anything like described. We have the great fortune of dealing with multiple pregnant ladies each week and no one here would make any  comments, as that is just not who we hire or would allow at the store.

It is my feeling that any comments made were about something totally different than what it seemed. Our records show multiple kegs shells coming in for deposit return and several orders being picked and placed at the register. We also have multiple questions asked about displays or items on register stands, all of which might have been the cause for such conversation. I assure you that my staff is mature and professional, and would not last one moment if they were inclined to such comments.

I don't know how to make amends except to apologize for any misunderstanding and know that ****** was genuine in his response to you on our web-sight when he asked you to call him.

BBB's Final Determination: Business offered a resolution. Consumer did not pursue further with BBB and the matter was assumed to be resolved