BBB Business Review

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This business is not BBB accredited.

Wisconsin Online

5946 N. Bay Ridge Avenue, Whitefish Bay, WI 53217 View Additional Email Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


A guide to Wisconsin events, attractions, recreation, entertainment, weather, maps, local community information and an online store of Wisconsin products.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Wisconsin Online include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Wisconsin Online
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: February 03, 2009 Business started: 12/17/2001 in WI Business incorporated 12/17/2001 in WI
Type of Entity


Business Management
Mr. David Falck, President Mr. Dennis A Falck, Owner
Contact Information
Principal: Mr. David Falck, President
Business Category

Tourist Information Variety Stores

Products & Services

Wisconsin Online sells the following brand(s): All Brands

Wisconsin Online offers the following product(s): Advertising, Products which are made in Wisconsin, or are about Wisconsin

Method(s) of Payment
Check, Credit Card
Refund and Exchange Policy
You may return most items within 30 days of delivery for a full refund. However, we cannot accept returns of food products. We will also pay the return shipping cost if the return is a result of our error. We are unable to exchange items. Damaged item-If the item has been damaged in transit, we will gladly ship you a replacement item. However, all damage claims are to be filed immediately with the carrier. Original cartons and packing materials must be held for inspection. Damages must be reported by e-mail to Wisconsin Online® within 5 days of receipt of goods. Wrong item-Please indicate the number of items you are returning, the reason for the return, and whether you would like a refund or a replacement item sent to you. First click on the Order Status link above and print the order details for your entire order. Then make the required notations, and ship the wrong item back to us in our original packaging. We will give you a credit for your shipping expense. We will notify you by e-mail of your refund once we've received and processed the returned item. You can expect a refund in the same form of payment originally used for purchase within 7 to 14 business days of our receiving your return. If you have not received notice after 4 weeks from the day you sent us your return, please contact us for further assistance. Certain items will only receive partial refunds: items in their original condition received after 30 days of delivery to you and not greater than 60 days, 80% of item's price; any book that has obvious signs of use or any item that has been opened or not in its original condition, 50% of item's price. See our Returns Policy above for items which can not be returned.
Alternate Business Names
All About Wisconsin, Inc Wisconline

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.