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BBB Business Review

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BBB Accredited Business since

The Electric Needle

Phone: (608) 422-5449 4281 W Beltline Hwy, Madison, WI 53711

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers the sale of Pfaff and Viking sewing machines and accessories. The business also offers certified maintenance, repair, and warranty service, for most makes and models of sewing machines. Other items available include fabric, basting systems, needles and stabilizers, sewing tables and cabinets, embroidery threads, sewing threads, notions, tools and related books. The company also offers creative classes for adults and children.  We also rent out long-arm quilting machines so customers can quilt their own quilts. 

BBB Accreditation

A BBB Accredited Business since

BBB has determined that The Electric Needle meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for The Electric Needle include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

1 Customer Review on The Electric Needle
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 1

Additional Information

BBB file opened: March 11, 2011 Business started: 06/01/2010 in WI Business started locally: 06/10/2010 Business incorporated 10/10/2008 in WI
Type of Entity

Limited Liability Company (LLC)

Business Management
Ms. Jennifer E. Mulder, Owner/CEO Mr. Jay A. Mulder, Owner/CFO
Contact Information
Principal: Ms. Jennifer E. Mulder, Owner/CEO
Business Category

Sewing Machines - Dealers Sewing Machines - Service & Repair Sewing Machines - Supplies & Parts Thread Sewing Instruction Quilting - Instruction Labels - Fabric Craft Instruction Embroidery Supplies Fabric Shops Notions - Retail Quilting Materials & Supplies Sewing, Needlework, and Piece Goods Stores (NAICS: 451130)

Products & Services

The Electric Needle sells the following brand(s): Accuquilt, Arrow Cabinets, Hobbs, Inspira, Kangaroo Cabinets, Koala Cabinets, Mettler, Olfa, Pfaff, Robison Anton, Signature, Superior Threads, Viking, Warm & Natural, Wonderfil

Hours of Operation
same as before
Method(s) of Payment
Cash, Check, Charge, Financing through Synchrony Bank, and Lay-away. 
Refund and Exchange Policy
We accept returns within 15 days of purchase and charge a 15% re-stocking fee.  Otherwise all sales are final.
Alternate Business Names
Jenland Arts, LLC

Customer Review Rating plus BBB Rating Summary

The Electric Needle has received 5 out of 5 stars based on 1 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.